Real estate CRM comparison
Kray excels at rentals (leases, receipts, short-term), ImmoSync 360 at the agency's full transaction workflow. Here is a factual comparison based on public information as of October 2026, including the cases where Kray is the better choice.
Updated 26 October 2026
In short
Side by side
| Criterion | ImmoSync 360 | Kray |
|---|---|---|
| Free plan | No permanent free plan: trial and demo on your own files | No: free 2-minute signup, then paid plans from 150 DH/month |
| Entry price | Solo 2,490 DH/year, on request | Starter 150 DH/month: 1 user, 5 properties, 3 leases, 10 contacts |
| Team plan | Growth 5,990 DH/year, 5 users included | Pro 300 DH/month: 3 users, 100 contacts, 30 properties, 30 leases; Enterprise 400 DH/month: everything unlimited |
| Product core | Transaction CRM: properties, buyers, matching, offers, commissions | Rental management: leases, receipts, buildings |
| Short-term rentals (PMS) | No short-term PMS module advertised | Yes, from the Pro plan: calendar, contracts and online check-in |
| Receipts and documents | Owner statements and documents included | Receipts and documents from Starter; email and WhatsApp sending from Pro |
| Portal syndication | Native, free Mubawab syndication | Not stated on their website |
| WhatsApp inbox, campaigns and templates, included in the Growth plan | Email and WhatsApp notifications from the Pro plan (300 DH/month) | |
| Email campaigns | Yes: campaigns, templates and automated drip campaigns | Not stated (email notifications advertised) |
| AI agent | AI executes actions: create, update, follow up — not just answering | AI chat that answers, in the Enterprise plan (400 DH/month) |
| API, webhooks and MCP | API, webhooks and MCP server (Pro plan) | Not stated on their website |
| Developers and VEFA | Yes: programs, reservations, instalments and overdue payments | Not stated on their website |
| Landlord rental management | Included: leases, owner statements, maintenance and analytics | Product core: buildings and maintenance from Pro, property requests in Enterprise |
| Property website | Included: public site in your colours | Not stated on their website |
| Best for | Transaction agencies, developers, teams | Owners, property managers and rental agencies |
Sources: kray.ma (homepage: plans, pricing and FAQ) checked 26 October 2026, and immosync360.com. 'Not stated' means the information does not appear on Kray's public website, not that it does not exist. To report an error: contact@nerolinkmedia.com.
Pricing in practice
Three profiles, using Kray's public plans (Starter, Pro, Enterprise) in DH per year.
| Profile | ImmoSync 360 | Kray |
|---|---|---|
| Individual landlord | Out of scope: ImmoSync is a CRM for professionals | Starter: 150 DH/month (1,800 DH/year), limited to 5 properties and 3 leases |
| Rental agency (3–5 people) | Growth: 5,990 DH/year, rental management included with transaction | Pro: 300 DH/month (3,600 DH/year, 3 users) or Enterprise: 400 DH/month (4,800 DH/year, unlimited users) |
| Transaction agency (5 people) | Growth: 5,990 DH/year, matching, offers, commissions, Mubawab | Enterprise: 4,800 DH/year; offer pipeline and commissions not advertised |
Kray plans in detail
What changes between Starter, Pro and Enterprise, from the plans table on Kray's homepage (October 2026).
| Feature | Starter (150 DH/month) | Pro (300 DH/month) | Enterprise (400 DH/month) |
|---|---|---|---|
| Users | 1 | 3 | Unlimited |
| Contacts | 10 | 100 | Unlimited |
| Properties | 5 | 30 | Unlimited |
| Leases | 3 | 30 | Unlimited |
| Storage | Not included | 500 MB | 5 GB |
| Buildings | Not included | Included | Included |
| Bookings (short-term rentals) | Not included | Included | Included |
| Maintenance | Not included | Included | Included |
| Banking module | Not included | Included | Included |
| File manager | Not included | Included | Included |
| Keys | Not included | Included | Included |
| Email and WhatsApp notifications | Not included | Included | Included |
| Inventory and booking contract documents | Not included | Included | Included |
| Tasks | Not included | Not included | Included |
| AI assistant (chat) | Not included | Not included | Included |
| Property requests | Not included | Not included | Included |
| Collaboration | Not included | Not included | Included |
| Financial balance | Not included | Not included | Included |
| OCR (document recognition) | Not included | Not included | Included |
| Dashboard widgets | 4 | 8 | 12 (all) |
Key takeaways: Starter is limited to 1 user, 10 contacts, 5 properties and 3 leases; Pro caps at 3 users, 100 contacts, 30 properties and 30 leases; seasonal bookings, the banking module and WhatsApp notifications require at least Pro; property requests, the AI chat and OCR are only offered in Enterprise.
All plans include the dashboard, properties, contacts, leases and transactions, receipts and documents, and support. Source: the plans table on kray.ma, checked 26 October 2026.
Switching CRMs
We take over your Excel or current CRM, duplicate cleaning included, so you are up and running within 1 day.
Frequently asked questions
Start with your business: rentals or transactions. Kray focuses on rental management and short-term rentals for owners and agencies; ImmoSync 360 is a complete transaction CRM (properties, buyers, matching, offers, commissions) that also includes rental management, Mubawab syndication and a property website. Then compare the price for your team and the AI: a chat that answers at Kray, an agent that executes at ImmoSync.
Kray has three plans (October 2026): Starter at 150 DH/month (1 user, 5 properties, 3 leases), Pro at 300 DH/month (3 users, 30 properties, WhatsApp notifications) and Enterprise at 400 DH/month (unlimited users, properties and leases, AI chat, OCR).
Growth: 5,990 DH per year (about 499 DH/month; 549 DH/month on the monthly plan), 5 users included then 149 DH/month per seat. Pro: 12,900 DH per year, 12 users included. Solo: 2,490 DH per year for 1 user, on request. Enterprise on quote.
No: Kray has no permanent free plan. Signing up is free and takes 2 minutes, then paid plans start at 150 DH/month. ImmoSync 360 has no permanent free plan either, but offers a trial and a demo on your actual properties and buyers, with free Mubawab syndication.
For an owner or a rental-focused agency — especially short-term — Kray does the job very well (receipts, PMS, online check-in). For an agency that both sells and manages, ImmoSync 360 brings rental management, transactions, WhatsApp and Mubawab together in a single plan at 5,990 DH/year.
Yes. Export your data, we import it and clean duplicates: you are operational within 1 day.
Starter (150 DH/month): 1 user, 10 contacts, 5 properties and 3 leases, without buildings, bookings, maintenance or notifications. Pro (300 DH/month): 3 users, 100 contacts, 30 properties, 30 leases and 500 MB, with buildings, bookings, maintenance, banking module and Email and WhatsApp notifications. Enterprise (400 DH/month): unlimited users, contacts, properties and leases, 5 GB, tasks, AI chat, property requests, collaboration, balance and OCR.
A free plan capped at 10 properties with paid add-ons, or an all-inclusive team plan? MAD pricing, WhatsApp, AI and portals.
Read the comparisonTeam flat rate or per-user pricing? Free plan up to 50 prospects, automations, AI agent and Mubawab syndication.
Read the comparisonPublic prices or quotes? 3D maquette, 360° virtual tour and website versus running the whole agency.
Read the comparisonDemo on your files
20 minutes to see the catalogue, matching and commission tracking. Reply within 24 h.
