Real estate CRM comparison
A CRM built for the Moroccan market and personalized for each agency, versus a multi-country CRM with standard scenarios. Here is a factual comparison based on public prices as of October 2026, including the cases where Estaleads is the better choice.
Updated 26 October 2026
In short
Side by side
| Criterion | ImmoSync 360 | Estaleads |
|---|---|---|
| Free plan | No permanent free plan: trial and demo on your own files | Yes, up to 50 prospects, no credit card required |
| Solo plan | Solo 2,490 DH/year, on request | Pro from €49/month (≈ 500 MAD/month); their FAQ lists a per-user price |
| Team plan | Growth 5,990 DH/year, 5 users included | Pro per user (€29–59/user/month); Réseau from €149/month |
| Currency and invoicing | Billed in DH or €, ICE and VAT built in | Prices published in euros (€) |
| WhatsApp inbox, campaigns and templates, included in the Growth plan | WhatsApp automations (Business API) advertised | |
| Email campaigns | Yes: campaigns, templates and automated drip campaigns | Automated email sequences advertised |
| AI agent | AI executes actions: create, update, follow up — not just answering | Not stated on their website |
| API, webhooks and MCP | API, webhooks and an MCP server to connect your tools (Pro plan) | Not stated on their website |
| Included modules | CRM, finance (quotes, invoices, payments, expenses), real estate, developer, rental management, e-commerce, operations and support | CRM, properties, VEFA projects, marketing, multi-agency |
| Portal syndication | Native, free Mubawab syndication | Not stated on their website |
| Markets covered | Morocco first (Mubawab, DH, ICE, CNDP); customized for agencies in other countries | France, Morocco, Belgium, Switzerland |
| Customization | Personalized deployment for each client: fields, pipelines, workflows | Ready-to-use automation scenarios; customization not detailed |
| Developers and VEFA | Yes: programs, reservations, instalments and overdue payments, portfolio and analytics | Yes: projects, VEFA payments, multi-agency |
| Facebook Ads leads and Google reviews | Captured through your included property website | Native Facebook Ads capture and Google reviews module advertised |
| Property website | Included: public site in your colours, free subdomain or your domain | Not stated on their website |
| Rental management | Included: leases, owner statements, maintenance and analytics | Not stated on their website |
| Onboarding | Your Excel or CRM imported within 1 day, duplicates cleaned | 5-minute onboarding advertised, no credit card |
Sources: estaleads.com (llms.txt and the 'CRM immobilier Maroc' blog FAQ) checked 26 October 2026, and immosync360.com. 'Not stated' means the information does not appear on Estaleads' public website, not that it does not exist. To report an error: contact@nerolinkmedia.com.
Pricing in practice
Three profiles, using public annual prices. Estaleads calculation: €49/user/month (the 'Pro from' price), ≈ 10.3 MAD per €1.
| Profile | ImmoSync 360 | Estaleads |
|---|---|---|
| Independent agent | Solo: 2,490 DH/year, on request | Free up to 50 prospects (€0); Pro then ≈ 6,000 MAD/year |
| 3-person agency | Growth: 5,990 DH/year, WhatsApp, AI and Mubawab included | Pro: 3 × €49/month ≈ 18,000 MAD/year |
| 5-person agency | Growth: 5,990 DH/year, 5 users included | Pro: 5 × €49/month ≈ 30,000 MAD/year (Réseau from €149/month for multi-agency networks) |
Switching CRMs
We take over your Excel or current CRM, duplicate cleaning included, so you are up and running within 1 day.
Frequently asked questions
Compare three things: the real price for your number of users (team flat rate or per-user price), what is included for the Moroccan market (Mubawab syndication, rental management, property website) and the level of customization. Estaleads is a free way to start alone with up to 50 prospects, with standard scenarios; ImmoSync 360 targets agencies, with 5 users included from 5,990 DH/year and a CRM customized to your needs.
According to its website (October 2026): a free plan for up to 50 prospects with no credit card, a Pro plan from €49/month (≈ 500 MAD/month) and a Réseau plan from €149/month. Their blog FAQ lists €29–59 per user per month. Prices are shown in euros, with no commitment.
Growth: 5,990 DH per year (about 499 DH/month; 549 DH/month on the monthly plan), 5 users included then 149 DH/month per seat. Pro: 12,900 DH per year, 12 users included. Solo: 2,490 DH per year for 1 user, on request. Enterprise on quote.
Its free plan covers up to 50 prospects, with no credit card; beyond that you need the paid Pro plan. ImmoSync 360 has no permanent free plan, but offers a trial and a demo on your actual properties and buyers, and Mubawab syndication is free.
Yes. Export your data, we import it and clean duplicates: you are operational within 1 day.
Yes. ImmoSync 360's AI executes actions — creating contacts, updating files, scheduling follow-ups — instead of just answering questions. Email campaigns (templates, drip) and WhatsApp campaigns are automated, and an MCP server connects your own tools with the Pro plan.
A free plan capped at 10 properties with paid add-ons, or an all-inclusive team plan? MAD pricing, WhatsApp, AI and portals.
Read the comparisonFull transaction workflow or rental and short-term management? Leases, receipts, seasonal PMS, commissions and Mubawab.
Read the comparisonPublic prices or quotes? 3D maquette, 360° virtual tour and website versus running the whole agency.
Read the comparisonDemo on your files
20 minutes to see the catalogue, matching and commission tracking. Reply within 24 h.
