Real estate CRM comparisons

Which real estate CRM should you choose in Morocco? ImmoSync 360 vs the competition

Four factual comparisons based on public information as of October 2026, including the cases where each competitor is the better choice. Pick the one that matches your business and team size.

Updated 26 October 2026

The detailed comparisons

At a glance

The five CRMs side by side

CriterionImmoSync 360DakimmoEstaleadsKrayMY iMMOTECH
Free planNo: trial and demo on your filesYes: Free, 10 propertiesYes: up to 50 prospectsNo: free signup, plans from 150 DH/monthNot stated
Entry priceSolo 2,490 DH/year, on requestSolo 199 MAD/monthPro from €49/monthStarter 150 DH/monthOn quote
Team planGrowth 5,990 DH/year, 5 users includedPlus 799 MAD/month, 3 usersPer-user pricing (€29–59/month); Réseau from €149/monthPro 300 DH/month (3 users); Enterprise 400 DH/monthOn quote
Portal syndicationNative, free MubawabUp to 5 portals, paid add-onNot statedNot statedPortals advertised, list not detailed
WhatsAppInbox, campaigns and templates, included in GrowthPaid annual add-onAutomations advertisedNotifications and document sendingNot stated
AIAgent that executes actionsCopilot AI as a paid add-onNot statedAI chat that answersNot stated
Key strengthAll-in-one agency CRM, customized, with WhatsApp, AI and MCPFree start for solo agentsFree plan and ready-to-use automation scenariosRental and short-term management3D, 360° virtual tour and website

Sources: each vendor's public pages checked in October 2026 (details and dates in each comparison). 'Not stated' means the information does not appear on the competitor's public website, not that it does not exist. To report an error: contact@nerolinkmedia.com.

How to choose

The right CRM for your situation

You are starting alone, with few properties

Dakimmo's free plan (10 properties) or Estaleads' (50 prospects) is enough to begin. Move to a team plan as soon as you have colleagues.

You mostly do rentals

Kray is built for leases, receipts and short-term rentals. If you also sell, ImmoSync 360 includes rental management alongside transactions.

You rely on 3D and virtual tours

MY iMMOTECH offers an orbital 3D maquette, 360° virtual tour and 3D scan, on quote. ImmoSync 360 does not provide 3D.

You are an agency or a team

ImmoSync 360: 5 users from 5,990 DH/year, WhatsApp, email campaigns, AI agent, Mubawab, rental management and property website, customized for your agency.

Frequently asked questions

Comparing real estate CRMs: your questions

It depends on your business and size. A lone agent starts with a free plan (Dakimmo or Estaleads); rentals and short-term are handled well by Kray; 3D and virtual tours are MY iMMOTECH's specialty. An agency or team that wants WhatsApp, an AI agent, Mubawab, rental management and DH invoicing in a single plan will prefer ImmoSync 360.

From 0 DH (free plans or Excel) to about 800 MAD per month for a team plan. ImmoSync 360: Solo 2,490 DH/year, Growth 5,990 DH/year (5 users, WhatsApp and AI included), Pro 12,900 DH/year (12 users). Dakimmo: Solo 199 MAD/month, Plus 799 MAD/month. Estaleads: from €49/month. Kray: 150, 300 or 400 MAD/month depending on the plan. MY iMMOTECH: on quote. Public prices, October 2026.

For a lone agent with few properties, yes, to get started. As soon as you have several agents, WhatsApp, portal syndication or rental management, a team plan becomes necessary. ImmoSync 360 offers a free trial and demo on your actual properties and buyers.

We collect each vendor's public information (pricing pages, FAQ, structured data) and date every comparison. When information is not published, we write 'not stated' rather than assuming, and every page includes the cases where the competitor is the better choice.

Demo on your files

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